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The ‘Boekenbeurs’ Book Festival happens annually in the diamond dealing city of Antwerp, Belgium. People queue for hours to get the once in a lifetime chance to meet in person their favourite authors and get their highly-coveted signature. The problem for Bol.com is the same every year, that when you’re Belgium’s leading online bookstore, how do you make a human, unforgettable and tangible experience for your users? But the brilliant part about not being a physical book store, is that you’re not limited by the physicality of a book signing.
The idea was simple, we gave book fans the impossible chance to get their books signed by those, they’ve never been able to get. Those of passed authors such as Nicci French, David Baldacci, David Lagercrantz and not mention the Flemish poet Paul van Ostaijen.
Therefore, DDB Brussels x Beyond created a robot which analysed and deciphered signatures from old books and manuscripts to be reborn into the pages of their famous books for their biggest fans. An experience we would hope those fans would write about in year to come.
We came up with this neat idea, and then DDB Brussels brought the idea to life with their usual brilliance after my time there was up. It then went on to win a well-deserved gold Cannes Lion for PR the following year.