500,000 people die annually from Hep C related diseases.
75% of people living with Hep C don’t know they have it.
We created an awareness film & supporting campaign to normalise Hepatitis C, highlighting how easy it is for anyone to contract.
Awards:
Gold: Film Craft @ PM Society Digital Awards 2018
Silver: Film @ RxAwards, New York, 2018
Finalist: Film @ The Global Awards 2018
Results
Viewed by 80 % of Germans aged 30–60, ≈ 32 million people.
Over 2.6 million views of campaign videos.
Approximately 2,800 media posts referencing the campaign.
~640,000 unique visitors to the campaign website.
124,000+ participants completed the “Are You at Risk” Hep C quiz.
About 1 in 4 viewers spoke to someone about the TVC after watching it (online or offline discussion).
In Belgium, IKEA are launching an Art Collection. 11 beautiful photos for people to buy and display in their homes.
But since the birth of smartphones, the art of photography is dying as an art-form. As people take 8 or 9 photos before they get it right, and add filters, hashtags and everything else under the sun.
So we decided to use show people what it really takes to take a beautiful photograph. By restricting them to take just one picture. No filters, no hashtags, nothing. Just a camera and your thumb.
Introducing KLIKK. An app with a singular purpose. Take one photo and have the chance to make it part of the IKEA Art Collection.
Problem:
What’s the point in hydrating the skin with an aesthetic dermal filler, if you can’t see the difference?
Solution:
This product works under the skin, and the difference can be seen at a pore level. So, this meant it was time to get up close and personal, with an intimately honest product demo.
What?:
The project uses Gigapixel technology to get closer to the skin than the naked eye ever could.
How?:
It gave us the ability to take shots up to a billion-pixels, giving us more detail than ever before. An innovative online platform displays the images, like a map, and lets you explore the difference in the dermal topography.
Where?:
We shared our Gigapixel photography across Europe, the Middle East and Asia. Doctors and potential patients alike can now be ‘wowed’ and, most importantly, be persuaded by the potential that hydration can bring to the skin.
Conclusion:
This project has added new meaning and understanding to what hydration, and improvements in skin quality, really means.
The brief was to create an experiential communication to let be people be aware that they could die at anytime, so they should “Remember A Charity” in their will.
We created the Café of Death or shall I say Café de Mort, a place where everything on the menu can kill you. We invited people into a crypt in Holborn, as they signed their lives away, if the worst would happen.
You could, say people definitely got the message.
As I was on creative placement, I never got to see my idea come to fruition, due to their merger. So this lovely piece was brought together beautifully by King Henry and DDB Adam&Eve.
JUVÉDERM, an established aesthetics brand built on decades of experience, was at a natural reset point. Our opportunity was to take everything we thought we wanted to say, and challenge the status quo.
To not only reinvigorate JUVÉDERM’s image but to bring the patients our practitioners treat front and centre at the global scale. To build a multichannel, consumer-integrated campaign and deliver a unified message, a rallying cry:
What makes a person beautiful is what makes them unique.
Step in CRAFT THEIR EXTRAORDINARY – a versatile campaign that invites practitioners to partner with us and reveal outcomes as individual as their patients are.
We tell the story that every patient has their own uniqueness. In who they are, how they look and what they strive for. Highlighting the beauty of this individuality is a craft – a special type of craft that marries medical technique with art. And, as partners, we can combine practitioner skill with our product collection to enhance these natural features and nuances knowing that one treatment size does not fit all.
For our visuals, we used an unconventional approach, concentrating on finding diverse, relatable and expressive patients to treat. We captured dynamic, candid shots with zero retouching that let their unique personalities shine through as authentic, delighted moments that showcase their own versions of extraordinary. Moving away from the traditional ‘hero model’ approach, we also introduce moving footage and slideshows that celebrate a different individual each time.
Our story’s two components – how we say it and how we show it – have come together, to create a truly aspirational campaign for this established brand.
A collection of my work in-house for Dyson.
To highlight the superiority and ease of use of a cordless vacuum towards upright corded vacuum cleaners in UK.
We used twins to make the effect of a past and present spring clean.
To unveil our own Mattress Cleaner in Japan, and explain the problem of other competitors.
"Which bed would you rather sleep in?"
Pollution in China, is a huge problem and it is all over your home. With brooms and bagged vacuums still the market leader here we had educate viewers.
We created a commercial to highlight the poor projection in conventional fan heaters in Japan. As well as highlighting the new exciting multiple modes and targetting functionalities of the new Dyson Hot+Cool.
The ‘Boekenbeurs’ Book Festival happens annually in the diamond dealing city of Antwerp, Belgium. People queue for hours to get the once in a lifetime chance to meet their favourite authors and get their highly-coveted signature. The problem for Bol.com is the same every year, that when you’re Belgium’s leading online bookstore, how do you make a human, unforgettable and tangible experience for your users? But the brilliant part about not being a physical book store, is that you’re not limited by the physicality of a book signing.
The idea was simple, we gave book fans the impossible chance to get their books signed by those, they’ve never been able to get. Those of passed authors such as Nicci French, David Baldacci, David Lagercrantz and not mention the Flemish poet Paul van Ostaijen.
Therefore, DDB Brussels x Beyond created a robot which analysed and deciphered signatures from old books and manuscripts to be reborn into the pages of their famous books for their biggest fans. An experience we would hope those fans would write about in year to come.
We came up with this neat idea the year before, and then DDB Brussels brought the idea to life with their usual brilliance after my time there was up. It then went on to win a well-deserved Gold Cannes Lion for PR the following year.
Campaign promoting trust in the category leader.
To create a series of posters across public transport and stations, to create a buzz around special events happening around the Summer and the Olympics.
During my time at DDB Brussels, I was briefed to create some comical, light-hearted TV idents for the Belgian phone provider BASE. These idents would be on during the breaks of the famous TV show “The Voice”.
During my time at DDB Brussels, one of my tasks was to re-position the IKEA’s food brand in Belgium. The first task was to write a manifesto. Then to test the legs of it, IKEA launched it with a nationwide campaign including TV, print, outdoor and digital.
They've adopted ‘Feed The New’ with open arms and now used it for a while throughout the internal and external comms.
Medical Aesthetic Practitioners see themselves as more than just a medical practitioner; they have talent, they craft beauty, they are artists.
We want to show how MAPs can bring their artistry to life with VOLUX’s unique product characteristics.
It takes a combination of skill and materials to achieve this goal. And, just like any master sculptor, with VOLUX, MAPs can carefully craft and shape a masterpiece, leaving a lasting impression.
